The campaign, created by LewLara\TBWA, features a film, pieces on social networks and actions with influencers
Camil Alimentos relaunched Caf Unio with a campaign whose concept is “Flavor that turns coffee into Union”.
The campaign, created by LewLara\TBWA, features Café Unio as the protagonist, playing with the café’s ability to unite people in a transformative moment.
A coffee becomes a pleasant break, the best conversation of the day and a gesture of affection that goes beyond a cup of coffee. Caf Unio’s message is associated with affection, provided by the flavor it transforms, said Juliana Conti, Executive Marketing Manager.
In addition to the 30” film, the campaign also features dedicated digital media pieces on Unio’s networks, main online platforms and actions with influencers, urban furniture, media in residential elevators and cinema.
At the points of sale, advertising has a trousseau of materials to activate the brand, developed by Interger\Outpromo.
