WT.AG campaign uses You Go Beyond for Others concept. We Go Further For You
To mark Doctor’s Day, celebrated on October 18, Unicred prepared a national campaign focusing on the more personal side of these professionals’ routine. The WT.AG gacha was the agency responsible for the strategic planning and unfolding of the film that was produced.
Through the concept You Go Beyond for Others. We’re Going Beyond for You, the action shows the dedication of these professionals to their patients. The Unicred System. It has 33 cooperatives, approximately 336 business units in 15 Brazilian states and more than 262,000 members.
The campaign is based on a film that portrays doctors going beyond the care of their patients and their families. In addition to the film, a communication trousseau was developed for the cooperatives, a landing page, activation on social networks and digital media.
It is an invitation to look at health professionals as human beings, emphasizes Sarah Feltes, partner and content director at the agency.
Dedication synonymous with full-time quality. And the medical class is premised on a type of delivery that has no day, hour or moment to do its best. Therefore, celebrating this professional’s day is part of Unicred’s ideology, which spares no effort to contribute to the development of the activity of these tireless professionals who go beyond expectations. Our health thanks you, concludes marketing manager Simona Gracia, from Unicred Brasil.