Less than 1 month to go until the RD Summit 2022, the biggest Marketing and Sales event in Latin America. The meeting promoted by RD Station returns to the calendar of face-to-face events between October 26th and 28th, at CentroSul (Florianópolis Convention Center), after a two-year hiatus of restrictions, due to the Covid-19 pandemic. Tickets for the 5th batch are available on the event’s website.
In its 8th edition, the event promises to transform CentroSul into a multichannel space for knowledge, networking, business and fostering innovation, based on Silicon Island. The highlight of the Summit is the quantity and quality of content that attendees will have access to. There will be more than 180 hours of simultaneous programming by 130 nationally and internationally renowned speakers.
The content will be distributed in eight thematic tracks: marketing, sales, innovation, customer experience and customer success, personal development, management and strategy, agencies and diversity. “The RD Summit has been consolidating itself, year after year, as an event sought mainly by decision makers, who represent 65% of our audience, but, at the same time, it offers content that enriches all types of professionals who live, in practice, , the challenges and evolutions of the business world”, says Denis Braguini Bevacqua, events director at RD Station.
As in the last editions, professionals from different segments will be impacted by the RD Summit, especially those linked to digital marketing, software and cloud, financial and legal services, retail and education and teaching agencies.
In 2022, the content of the RD Summit will explore different aspects with the objective of helping the participant to improve operational and management processes, so that they can impact the results of their organizations. “We bring together big names from institutions and companies, which are authorities in the business world, and we privilege successful cases that point out trends”, says Bevacqua.
are already confirmed as keynotes speakers (keynote speakers) the names of Martha Gabriel, world leader in digital business strategies, Wil Reynolds, founder and vice president of innovation at Seer Interactive, Jacco van der Kooij, founder of Winning By Design, April Dunford, the world’s leading expert in product positioning, Bianca Andrade (Boca Rosa), businesswoman and digital influencer and Eric Santos, CEO of RD Station.
For the other lectures and panels, names such as Marcos Piangers (communicator), Claudia Woods (WeWork), Rosângela Menezes (Awalé), Vitor Peçanha (Rock Content), Amanda Graciano (Fisher Venture Builder), Pedro Alvim (Magazine Luiza), Luiz Gustavo Pacete (MMA Latam and Forbes), Fabio M. Duran (Hubify), Marcus Barboza and Marcão Andrade (Tag Center), Beatriz Guarezi (Bits to Brands), Genesson Honorato (OLX Brazil), Mariana Assis (Meta), Erich Casagrande (Semrush), Vinicius Gambeta (Pocket Agency) and João Branco (McDonald’s).
Bet on diversity, inclusion and sustainability
Betting on diversity, inclusion and sustainability, with partnerships with Profissas, a diversity school focused on corporate education, Greenpeace and UNESCO-SOST Transcriativa, the RD Summit 2022 welcomes participants from all states of the country, for a unique experience full of surprises and practical actions in the three days of immersion.
With an expected audience of around 11 thousand people, the RD Summit 2022 will have participants from all over Brazil. Among the states that stand out in terms of number of subscribers are Santa Catarina (27.5%), São Paulo (23.1%) and Rio Grande do Sul (10.9%). In the sequence, appear Paraná, Minas Gerais, Goiás, Rio de Janeiro, Pernambuco, Ceará, Amazonas, Espírito Santo, Distrito Federal, Mato Grosso do Sul and Mato Grosso.
Event mobilizes gigantic structure
The structure of the RD Summit 2022 is the largest ever prepared by the organization of the event. It takes more than 60 days to assemble, in an area of occupancy that exceeds 56 thousand square meters, spread over the two floors of CentroSul, in addition to the other areas of the event complex, such as parking, walkway and external environments.
The space dedicated to the event has dozens of immersion and networking rooms, a plenary session for holding Keynotes, a business fair and environments for experiences for participants. The structure will also have different gastronomic and integration spaces, such as kiosks with cafes, bars and happy hours, in addition to more than 60 food trucks that will be available for public food during the three days of programming.
Already traditional, the Business Fair will have 4,505 square meters, which makes it one of the largest in the segment in the country, and will feature more than 80 exhibiting brands. The space is dedicated to presenting market news, solutions and innovative products aimed at promoting the business of companies of different sizes and sectors.
In the 2019 edition, more than 80 thousand leads were generated for the brands during the event, a mark that can be surpassed in 2022, due to the news related to the fair. National and international players from various segments, such as e-commerce, software, management, digital agencies, HR, CS, consulting, big data, cloud computing, among others, are confirmed.
An exclusive application for use during the event also promises to amplify the quality of the leads generated, facilitating the collection of contacts and the automation of capturing potential customers of interest to the brands.
The Startup Summit Trade Show offers sponsorship in the Startup, Premium, Platinum, Diamond and Experiences categories. In the main quotas, some companies are already confirmed, such as Diamond, Retargetly and Tag Center sponsors, and Platinum sponsors: Braip, Hubify, iPlace Corporativo, Octadesk, Umbler and Vindi.
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