Brand being present with activations throughout the edition, such as leader evidence
Chevrolet will be one of the sponsors of the BBB 23, which is scheduled to debut on January 16. For the first time in the history of the reality show, the brand will be present with activations throughout the edition, as evidence of the leader.
According to the multinational, the participation in BBB23 is being seen as an opportunity to keep Chevrolet connected with current affairs through a multiplatform strategy.
One of Chevrolet’s main novelties for next year is the launch of the Nova Montana, the brand’s mid-compact pickup truck that will be produced in the country. Two other launches in the pickup segment are also planned, including a new version of the S10 and the arrival of the Silverado.
We are very happy to announce our first participation in BBB, one of the most famous reality shows in the country, in such a special moment for the brand. This participation expands our dialogue and exchange with our consumers, says Chris Rego, executive director of marketing for GM South America.