A new version with an innovative layout will reach the subscriber by the end of October, but it is already being demonstrated to ISPs at first hand during the fair.
A Watch Brassl – content hub that brings together movies, series, linear channels, sports broadcasts, music and educational videos, celebrates four years of history during FutureCom 2022 and presents its platform version 3.0, which is marked with improvements to the user experience. Enhancements include more intensive use of artificial intelligence (AI) for content suggestion, more effective content categorization and more intuitive linear channel programming (EPG) grid. All in a brand new layout with enriched user experience. The background was also modernized, to be even more secure and agile.
“Our 3.0 version, compared to the previous one, gives the feeling of being a totally new product, a fluid experience that allows us to present more content in the carousels. With a modern, organized and pleasant layout, the interface is customized for each user based on their consumption profile. If he likes action movies, there will be AI suggesting this type of content. The new set of APIs also made access to content noticeably faster and more dynamic”, declares the president and co-founder of Watch, Maurício Almeida.
“A Watch Brasilwhich was launched in 2018 during a FutureCom event, arrives at the event consolidated as the most complete VAS (Value Added Service) option for ISPs”, says Almeida. There are more than 11 thousand hours of multimedia productions, more than 50 linear channels, packages with HBO Max, DGO, NSports, Stingray and UOL Leia Banca, in addition to Hollywood content from Paramount+, Universal and Warner Bros. The company also has national content from MediaLand, educational content on entrepreneurship in partnership with Newco from Grupo Band and Latin soap operas from Bitelli Filmes. In addition, in partnership with XP, financial education and, more, content from live broadcasts, such as sports championships or cultural events, as happened this year with Rock in Rio.
“We are the best cost-effective option for subscribers. We have content to delight all tastes and people in the family, from children and teenagers to adults and older people. We aggregate sports with a strong live-streaming streak and are preparing to double in size next year. Our content has increased by over 37% this year, from 8,000 to 11,000 available hours. The goal is to reach 2 million subscribers in 2022, which will represent a growth of 400% in relation to the current number and, by 2023, it should reach 4 million subscribers”, says Almeida.
This year, Watch Brasil received a contribution of R$ 28 million from Bertha Capital, Multilaser’s Corporate Venture Capital (CVC) manager, which allowed investment in staff, marketing and technology, opening of a new headquarters in Manaus and launching the 3.0 much more advanced and user-focused. Over the four years, the startup made history by innovating in many moments.
During the pandemic, he participated in the launch of the first movie directly streaming with Scooby! The Movie, together with Warner Bros. It announced partnerships with important groups for broadcasting open TV via streaming, in addition to bringing sports content to the Hub with NSports and SBT, financial education with XP, entrepreneurship in partnership with Grupo Newco and music with Stingray.
The post Watch Brasil releases version 3.0 at FutureCom 2022 appeared first on DNEWS.
