New developments include the creation of a culture area within the agency, the arrival of new executive producers and ex-Magalu at Ambev
The branch market was the highlight of the week, with some movements by important players, such as MullenLowe. For him, Edward Salleswho held the position of ECD of the Brazilian unit, to take on a new challenge in London.
In European lands, Salles will be responsible for the brands in Unilever’s Household Care segment. With more than two decades of career, Eduardo Salles worked at the agencies W/Brasil, Artplan and DPZ. At Lowe in Brazil, he participated in the construction of cases for Unilever and Bayer brands, among others.
I have GUT named Andrea Diquez as the agency’s global CEO. With the change, the executive will have the mission of supervising and growing the GUT network, alongside the founders Anselmo Ramos and Gaston Bigio and the partners and leaders, as of the 2nd.
The new Global CEO, from Venezuela, has over 28 years of experience in the industry, having served as CEO at DDB Chicago and Saatchi & Saatchi New York. Throughout her career, Andrea has led brands and businesses in multiple markets and continents.
Already FCB Brazilthe novelty was the creation of a culture area, which will be commanded by Anna Martha Silveirawhich combines the position of Chief Culture Officer with that of ECD.
The agency’s objective is to seek ‘more effective results for the agency and clients’ through a content-centric idea. An organization’s culture shapes attitudes and behaviors broadly and lastingly, as well as defining what is encouraged, discouraged, accepted or rejected in the group,” she said.
Directors at the Gallery
Dbora Margutti, Carolina Pires e Denise Vieira are the new business directors at Gallery, which will be responsible for Natura, Seara Gourmet and Ita, respectively. The professionals are part of the team led by Ana Coutinho, head of business and partner at the agency.
Dbora Margutti has worked in Africa and DPZ, serving brands such as Vivo and Fundao Telefnica. Carolina Pires, who also worked for Africa and Heads, has worked for brands such as Mitsubishi Motors, Suzuki Motors, Ita, Heinz, etc. Denise Vieira comes from works for TV1, Grupo LTM, TBWA and Ampfy.
executive producer
A Delicatessen Films hired Tathiana Pires to be the new executive producer. The post was previously held by Luciana Mattarwho now appears as a partner of the company alongside Mario Peixoto, Alexandre Sallouti e Maurcio Kato.
Graduated in Advertising & Marketing from ESPM, Tathiana has been working at Delicatessen since 2016. Her professional career records her work as an executive producer at MTV Brasil, where she was in front of productions such as VMB. She still has stints at New Content and Mixer Films.
Delicatessen is one of the main producers in the country and assuming the position of executive producer means leading big projects, with big brands, with the credibility acquired over all the years I’ve been working with production, he said.
Produka Films
Kalu Leite the newest stage director of the Produka Films. The professional accumulates experience with branded content and advertising films for brands such as Kit Kat, O Boticrio, Hering, Sucos do Bem, Neon, SouSmile, Rider and Netshoes, among others. The director also works with documentaries, which he produces based on a series of projects in partnership with NGOs such as WWF Brasil and Instituto Unibanco.
Ex-Magalu na Ambev
Daniel Cassiano the new occupant of the data director chair for Latin America South within the hub Ambev Tech. Cassiano, who has worked at Magazine Luiza, Porto Seguro and in the startup market, arrives to take on the challenge of contributing to Ambev’s digital transformation.
At Magalu, for example, he was responsible for leading the development of the company’s application and e-commerce, and the entire Data strategy. Now, at Ambev, I will have the mission to strengthen the Data teams and leverage the use of AI in the company, consolidating Ambev in South America as a reference in Data, he said.
New heads at Ipsos
A Ipsos this week presented its new heads of communication and marketing and qualitative research in Brazil. Alex Candido be responsible for managing the company’s communication area while Melina Mesquita act in the coordination of Ipsos UU, research area.
