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PHOTOS: ABA launches Mobilizing Marketing to Transform Business and Society
Coordinated by Sandra Martinelli, the book brings together speeches and opinion articles from 16 leaders of the entity
The ABA (Brazilian Association of Advertisers) launched this Thursday (20), at the Livraria Cultura of the Conjunto Nacional, the book Mobilizing Marketing to Transform Business and Society.
The work features a curatorship coordinated by Sandra Martinelli, executive president of the ABA, of the positions expressed through speeches and opinion articles by 16 leaders of the entity.
The book, published in partnership with Editora Leader, has a prologue by Nelcina Tropardi, president of ABA, and a preface by Sergio Pompilio. The event was attended by leaders and professionals from different areas of the advertising market.
Sandra Martinelli, Executive President of ABA, co-author and coordinator of the projectSandra Martinelli honored by her mother Regina MartinelliDaniela Rios, P&G, co-authorLucas Asinelli (P&G), Daniela Rios (P&G) and Renata Garrido (ABA)Paulo Neves (ABA), co-authorPaulo Neves (ABA), Mauricio Martinelli Luperi (FEAUSP), Renata Garrido (ABA) and Lucas Asinelli (P&G)Sergio Pompilio (Johnson&Johnson), co-authorSergio Pompilio (Johnson & Johnson), Frank Pflaumer (Seara) and Sandra Martinelli (ABA)Sheila Vieira (Boticrio), co-authorMarianna Souza (Apro) and Sheila Vieira (Boticrio)Frank Pflaumer (Evening), co-authorRogerio Estevo, Sheila Vieira (Boticrio), Mariana Lins (Ticket), Sandra Martinelli (ABA), Mauricio Martinelli Luperi (FEAAUSP)Denis Onishi (Paramount), co-authorABA team celebrates the launch of another projectMarco Frade (Diageo), co-authorSandra Martinelli (ABA), Denis Onishi (Paramount) and Marianna Souza (Apro)Co-authors, Sandra Martinelli (ABA) and Sergio Pompilio (Johnson&Johnson)Co-authors, Denis Onishi (Paramount) and Sheila Vieira (Boticrio)Sandra Martinelli (ABA), Rochele Manica (Bekup Seguros) and Silvio Soledade (APP)Sandra Martinelli (ABA) and Andria Roma (Editora Leader), partners in the projectCo-authors, Marco Frade (Diageo) and Denis Onishi (Paramount)Fabi Soriano (Outdoor Center), Rochele Manica (Bekup Seguros), Silvio Soledade (APP), Alexandre Luppi and Douglas Miquelof (Compasso Coolab)Andria Roma (Editora Leader), Paulo Neves (ABA), Sheila Vieira (Boticrio), Denis Onishi (Paramount), Sergio Pompilio (Johnson&Johnson), Sandra Martinelli (ABA), Frank Pflaumer (Seara)Sandra Martinelli (ABA) and Fabi Soriano (Outdoor Center)Renato Megda (Kimberly Clark) and Sheila Vieira (Boticrio)Co-authors, Sandra Martinelli (ABA) and MarcoFrade (Diageo)Sheila Vieira (Boticrio), Sandra Martinelli (ABA), Renato Megda (Kimberly Clark), Denis Onishi (Paramount) and Marco Frade (Diageo)Denis Onishi with his relatives Daniella, Breno and Enzo Onishi, and Bob ClempsSandra Martinelli (ABA) and Renata Garrido (ABA)Meire Werneck (ABA), Daniela Rios (P&G) and Renato Megda (Kimberly Clark)
(Photos: Al Oliveira)
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