During the LBFF final, the Brazilian Free Fire League, the public got to know another side of CB, a digital influencer at Casas Bahia: that of presenter and reporter.
During the broadcast, the influencer carried out a series of interactive actions developed by the VMLY&R agency, such as a product placement with exclusive offers for gamers who watched it live.
CB also joined the cast of presenters and became the intern for the casters. During one of the falls, as the Free Fire match is known, CB was next to Nobru to comment on everything that happened in the game in real time. The influencer was also responsible for interviewing the player Raone, from the TSM team, who was elected as the revelation of the season.
We are proud to have CB in the Free Fire final. His presence at one of the biggest events in the gamer world highlights our CB as a digital influencer and a gamer streamer, consolidating the presence of our brand in this universe and being the result of an important partnership with 3C and the VMLY&R agency, which makes this project real. Together, we have reached another level of interaction with young audiences who are passionate about games, a segment in which we will continue to invest even more with actions like this, said Gabriel Lima Ribeiro, Marketing manager at Via.
CB’s participation in the LBFF final is part of Casas Bahia’s project with VMLY&R and 3C Gaming in the gaming universe. The virtual influencer is consolidating itself more and more in the scenario, holding fortnightly lives together with other influencers from Fluxo, an organization created by Nobrue and operated by 3C gaming.
CB is a project that we work with great care, he was the first virtual influencer to become a streamer, the first to have a verified profile in a game and now he is commenting and interviewing in the biggest Free Fire championship in Brazil. It is very satisfying to see what it has become and the result of our project, said Para Paulo Aguiar, CCO of 3C Gaming.
CB has been consolidating itself more and more as an influencer in the gamer world. In February of this year, he had already debuted as a streamer gamer in the metaverse, playing alongside Nobru, who, at the time, encouraged the presence of the brand persona of Casas Bahia in the live stream to bring the brand closer to a younger audience.
Making Casas Bahia the retail brand with the best fit with the gamer audience is something we’ve been building for a while. And that couldn’t be done with traditional actions, in traditional formats. With CB, we are part of the subject in an organic and always innovative way, bringing to it and to the brand a legitimate reputation within this universe. The CB gamer, streamer, commentator and will be much more, added Tiago Barreto, Creative Director at VMLY&R.
