In the scene, Humberto Martins’ character buys jewelry at Pandora’s virtual world store
Globo developed an advertising content campaign in the telenovela Travessia, in an environment that simulates the metaverse.
In the scene, which aired this Thursday (20), the carioca businessman Guerra, character of Humberto Martins, will live an immersive experience with virtual reality glasses and visit the Pandora jewelry store, interact with some accessories and, finally, buy for his daughter, Chiara, played by Jade Picon.
The modeling of the jewelry as well as the 3D store was in charge of Globo’s technology team.
Before the scene could be displayed, it took two months to create the software and another 20 days for the 3D design work.
