Latin Grammy launches free NFTs collection

The Latin Recording Academy^TM announced that Mexican muralist Juan “Quetzal” Fuerte has been chosen as the official artist for the 23rd^aEntrega Anual do Latin GRAMMY^®, which will take place on November 17, in Las Vegas (USA). Quetzal’s work will be featured prominently in collateral materials and as an exclusive NFT before and during the 23rd Annual Latin GRAMMY Awards.

In partnership with OneOf, the leading Web3 platform for music, lifestyle brands and sports, The Latin Recording Academy will present the first collection of NFTs tied to the 23rd Annual Latin GRAMMY Awards with a series of drops celebrating Latin music through a collection of NFTs that will debut with Quetzal’s artwork. The first NFT in the series is available for free on the OneOf website for Latin GRAMMY fans. Users who request a free NFT will unlock airdrops of exclusive content from 23^aEntrega Anual do Latin GRAMMY.

Bringing a different approach to this year’s official Latin GRAMMY art, the mural created by Quetzal for the Academy reflects his distinctive art-making style by fusing everything into a unique perspective that showcases the energy of Latin music through the use of color. The mural is on display in Morelia, Mexico, and a sister piece will soon be created for the GRAMMY Museum.^® in Los Angeles in November in an effort to provide access to local art and enthusiasm for the upcoming Latin GRAMMYs. Strong Quetzal it says:

“I am grateful to the Latin Recording Academy for inviting me to cross a new frontier together through the creation of this mural in Morelia. Art is food for the soul, whether visual or sound, and through this piece we have the opportunity to impact and transform the lives of those who see it here locally or in its digital form, planting seeds of thought and emotion that we hope will inspire futures. creators”.

The Latin Recording Academy is proud to continue its tradition of supporting emerging artists such as Quetzal, whose vision so brilliantly captures the essence of our 23^aAnnual Latin GRAMMY Awards,” said Manuel Abud, CEO of the Latin Recording Academy. According to him:

“Their free murals and accompanying NFT mark a number of firsts for us at the Latin Academy as we bridge the gap between music and visual art to make both accessible to fans around the world.”

For the official art of the 23rd Annual Latin GRAMMY Awards and accompanying mural, the artist showcases a variety of musical instruments to illustrate the multifaceted Latin experience through the juxtaposition of bright and dark colors.

Quetzal Fuerte describes himself as an urban acupuncturist. Instead of needles, he uses a brush to bring healing to pressure points in cities, covering empty spaces with colorful, allusive art that depicts the ups and downs of modern life, while providing residents with moments of respite. q

For the opportunity to join and acquire your NFT, visit the Latin GRAMMY page on the OneOf platform. Use of art from the 23rd Annual Latin GRAMMY Awards requires express written permission from the Latin Recording Academy. Send requests to the contact email.

The Latin Academy will present the 23rd Annual Latin GRAMMY Awards on Thursday, November 17, 2022 from the Michelob ULTRA Arena at the Mandalay Bay Resort and Casino in Las Vegas. The show will be broadcast live on Univision starting at 8pm (US Eastern Time). For broadcast times in other countries, please consult local guides.

For more information and latest news, visit the official Latin Recording Academy website at the official website. Follow us on Facebook (LatinGRAMMYs), Twitter (@LatinGRAMMYs) or Instagram (@LatinGRAMMYs), and use #LatinGRAMMY on all popular social media platforms.

Manuel AbudCEO of the Latin Recording Academy, says:

“Latin Recording Academy is proud to continue its tradition of supporting emerging artists such as Quetzal, whose vision so brilliantly captures the essence of our 23^aAnnual Latin GRAMMY Awards. Their free murals and accompanying NFT mark a series of firsts for us at the Latin Academy as we bridge the gap between music and visual art to make both accessible to fans around the world.”

For the opportunity to join and acquire your NFT, visit the Latin GRAMMY page on the OneOf platform.

Use of art from the 23rd Annual Latin GRAMMY Awards requires express written permission from the Latin Recording Academy. Send requests to the contact email.

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