In the partnership developed by Galeria, the brand will be inserted within the main plot of the production of the original soap opera Globoplay
Natura announced the official sponsorship of the new original Globoplay soap opera, “Todas Flores”.
In the project, the brand will be inserted within the main plot of the production, following the protagonist’s journey, and will have recordings at the company’s headquarters, in Cajamar.
The partnership, which includes the development of the Gallery, inserts the brand into the plot in an organic way, as an important pillar of the narrative and will bring to the screens information about Natura’s main foundations: innovation, technology and sustainability.
We are very excited about this partnership between Natura and Globo. It is an honor to be able to show all the details of a brand that values the positive impact and works directly in the Amazon with ingredients grown in partner communities, said Denise Coutinho, Natura Brasil Marketing Director.
Within the narrative of the novel, Mara, the main character played by Sophie Charlotte, will have the opportunity to visit Natura’s perfumery laboratory and participate in an olfactory workshop given by the brand’s perfumer, a character inspired by Vernica Kato.
The soap opera will enter Globoplay with and without audio description, always on Wednesdays and the first phase of the plot will have 45 chapters, until December 14th. The second phase will be available in the first half of 2023.
