In the national category, AlmapBBDO leads with four nominations; Africa and VMLY&R appear with three each
The Professionals of the Year Award announced, this Friday (21), the finalists for this year’s edition. Towards the award, there are 62 finalists, with 91 works in all. AlmapBBDO leads the number of nominations, with four in total. Next appear Africa and VMLY&R, with three each.
According to the organization, the award had the participation of a jury composed of 63 professionals, including creative agencies, scene directors, producers, and executives from entities and advertisers.
The judges analyzed more than 600 materials submitted in the various categories, namely: Integrated, Aes in Content, Social Value, Film up to 15, 30 and 30+ and Campaign, for the National Class. J in the Regional Class, the categories analyzed were Film and Campaign.
The announcement of the winners will count on the return of the in-person party, at the Bienal de So Paulo, scheduled for November 17, the date on which the Day of Creativity is celebrated.
Campaign
Undivided (Suno United Creators for Banco Santander)
Privacy (Africa to Ita Unibanco)
Skol Vero 2021-22 (GUT for Ambev)
Film 30+
Speech (AlmapBBDO for O Boticrio)
Jutta (Tech and Soul para Mitsubishi Motors)
Little Princess (AlmapBBDO for O Boticrio)
aes in content
Keeping an eye on the bid (AlmapBBDO for Amazon)
Black Presence (VMLY&R for Live)
Santander reinventing or merchanzera (Suno United Creators for Santander)
integrated
The most famous wardrobe in Brazil (DPZ for Yp)
Paredo tropical a meeting of carnivals (HNK Lab, Athens and Red Star for Heineken)
Clothing has no expiration date (DPZ for Electrolux)
Movies at 15
Office (CP+B for 99)
Clich-free (AlmapBBDO for Espadrilles)
Hide and Seek (VMLY&R for Live)
movie 30
Alice and Fernanda (Africa to Ita)
Eleies (David para Zamp)
Eno Heartburn Face (Publicis for Glaxosmithkline)
There will be Carnival (Africa for Brahma)
Valor Social
Here (Communication Layout for the Social Communication Department)
Inter Conscincia Negra (HOC for Sport Club Internacional)
Black Presence (VMLY&R for Live)
