Natura, Casa de Perfumaria do Brasil, is the official sponsor of ‘All Flowers’, the new Original Globoplay soap opera. In an innovative project, the brand will be inserted within the main plot of the production, following the protagonist’s journey, and will also feature recordings at its headquarters in Cajamar, the largest center of innovation in perfumery in Latin America.
The unprecedented partnership, which has been developed by the agency GALERIA.ag, inserts the brand into the plot in an organic way, as an important pillar of the narrative. The novelty will also bring information about Natura’s main foundations to the screens, focusing on the positive impact on the world, namely: innovation, technology and sustainability.
Denise Coutinho, Marketing Director at Natura Brasil, says:
“We are very excited about this partnership between Natura and Globo. It is an honor to be able to show not only our differentials, but also all the details of a brand that values the positive impact and acts directly in the Amazon with ingredients grown in partner communities, within a sustainable model of benefit sharing and cultivation for maintenance. of the standing forest. We will also show the public everything that makes Natura unique and so special. Today, we are the only company in Latin America that has an exclusive perfumer, Verônica Kato, a Brazilian woman, who co-creates, in partnership with renowned perfumers from around the world, our fragrances.”
Within the narrative of the soap opera ‘Todas as Flores’, Maíra, the main character played by Sophie Charlotte, will have the opportunity to visit Natura’s perfumery laboratory and participate in an olfactory workshop given by the brand’s perfumer, a character inspired by Verônica Kato. On the occasion, the main differentials that make Natura’s perfumery so differentiated will be highlighted, such as ingredients coming from the biodiversity of the Amazon together with the best in world perfumery, more than twenty exclusive essential oils, organic alcohol, recycled glass and product refills.
From this immersive and sensorial experience, the protagonist falls even more in love with the brand and perfumery, discovering a unique talent that will change her life. Every soap opera will enter Globoplay with and without audio description, always on Wednesdays. The first phase of the plot will have 45 chapters, until December 14, and the second phase will be available in the first half of 2023.
To leverage this unprecedented partnership, Natura will have a series of contents for the digital universe, allowing the public to follow even more closely the work developed by Casa de Perfumaria do Brasil and learn more about Verônica Kato, Natura’s exclusive perfumer. .
Want to know more about the news? Don’t forget to follow ADNEWS on social media and stay on top of everything!
The post Natura sponsors Globo’s new telenovela, Todas as Flores appeared first on DNEWS.
