The action was conceived by Tastemakers and includes the presence of names such as Joo Pedrosa, Sthefane Matos and Lumena Aleluia
Seda created a reality show to promote its new line aimed at frizzy and curly hair, called Seda Boom. The idea is to show, live and in color and for 72 hours, the effectiveness of the products in addition to promoting conversations about acceptance and freedom.
The action was conceived by Tastemakers, which helped Seda gain more than 30,000 new followers on its social channels in the last three days.
Called Clube Seda Boom 72, the action consists of a space built in the middle of a shopping mall in the South Zone of So Paulo. Among the names of the participants are: Sthefane Matos, Natalia Deodato, Joo Pedrosa, Elana Valenaria, Rzia Cerqueira and Lumena Aleluia. The interaction and presentation was made by Jojo Todynho.
During the nearly 72 hours, the action reached more than 40 million people, generating more than 93 million views and around 200 content in the house.
