Among the topics are gastronomy, the pet universe, and the World Cup
JCDecaux entered into a partnership with Kwai for the production of content to be shown on internal TVs on the 4-Yellow Line of the ViaQuatro subway in So Paulo. In September, JCDecaux signed a 10-year contract with the ViaQuatro concessionaire to take over the advertising operation of the line.
There will be 10-second videos on topics such as Football and Sports; Gastronomy and Recipes; Pet Universe and Humor. The Football curatorship will follow the routine of the Brazilian team throughout the preparation period and until the end of the world championship, in partnership with CBF.
According to the out of home media company, exclusive content from the Brazilian National Team will be shown, such as unpublished images of the concentration, training sessions, games and backstage of the athletes in preparation for and during the World Cup. male, female and also to support the Brazilian Football Championship.
The videos will begin airing in November on all trains on ViaQuatro’s Line 4-Yellow, bringing content creators from the platform to the most democratic environment outside cellphone screens: the subway.
