‘Anti-Fake News Vaccine’ was developed by BETC Havas
Action to combat disinformation will help protect the population and various media outlets online; antidote denounces the fraud the moment the false news is created
In order to combat fake news, the newspaper O Globo presents the ‘Anti-Fake News Vaccine’. Created by BETC Havas, the action wants to contribute to the fight against misinformation, which puts the functioning and health of the country at risk.
Many fake news can be produced from the manipulation and falsification of press vehicle websites. The forgers edit the source codes (texts and commands that can be read and decoded by machines) of the websites, altering the real news to turn it into a lie. This type of fake news can be fabricated easily with two clicks, by anyone.
However, with Anti-Fake News Vaccine, the moment someone tries to modify the news, a watermark will appear across the page with the message Fake News Alert. This news may have been manipulated. Do not share.
All this text marks the background of the untrue information, so if the news is still shared, whoever receives it will see that it is a manipulated message.
According to the vehicle, the vaccine can be inserted into the source code of any online communication medium. Therefore, from now on, readers of O Globo and other news portals of Editora Globo will be safe in the knowledge that these vehicles are protected against manipulation in the titles of their articles.
