The #EuNoBanco campaign, created by XiP and produced by Paranoid, will be broadcast on TV, radio, outdoor media and the digital environment
XP launched its new institutional campaign, called #EuNoBanco.
Created by XiP, XP’s in-house creative cell and produced by Paranoid, the films question the products and services of traditional financial institutions, such as card annuities and bank fees, and present the company’s alternatives.
We want people to think about the banking services they use. When we focus on the real needs of customers, we truly impact their financial lives. We believe that people need financial products and services that improve their lives, and that’s not always what traditional institutions offer, said Caroline Namora, director of marketing at XP.
The campaign includes placements on Pay TV, radio, outdoor media, and in the digital environment, in addition to activation in social media. The pieces will be broadcast throughout Brazil.
