The Cabeleira Brasileira line has two lines: one for straight hair and another for curly and frizzy hair.
L’Occitane au Brsil launched its new line, called Cabeleira Brasileira, which consists of two lines: Sugarcane, aimed at naturally straight and straightened hair, and Maracuj, for curly and frizzy hair.
For the underlines Maracuj, the brand heard partner influencers who have curly and frizzy hair. For the promotion, L’Occitane au Brsil presented its new ambassador, dancer and influencer Brunna Gonalves.
Brunna joins the team to help us tell us about this novelty that was developed especially for the care of curly and curly hair, so important for Brazilian women. She recalled the theme for all of Brazil, going through the acceptance of her natural hair, the use of laces and many other points that brought her closer to the brand. Today, his entry into our team of influencers comes with force in such a special launch, said Andr Abramo, communication and marketing manager at LOccitane au Brsil.
