Havaianas, Yp, Natura, Nestl and Sadia were other brands that won the award
Tokio Marine Hall, in So Paulo, hosted this Tuesday (25) the Top of Mind 2022, an award by Folha de S.Paulo that returned to the face-to-face format after two years due to the pandemic. Main category of the night, Top do Top elected the four most remembered brands by the public Nike (7%), Omo (6%), Coca-Cola (5%) and Samsung (4%).
The South Korean electronics company played a leading role during the celebration, winning other awards in the TV Device, Computer and Notebook and Smartphone and Tablet categories, in addition to the Top Confiana and Top Innovation special categories.
The regional categories included Cristal, in the Regio Centro-Oeste Highlight; Pit and Primor, in the Northeast Region Highlight; Havaianas, in the Regio Norte Highlight; Unio, in the Southeast Region Highlight; and Melitta, in the Regio Sul Highlight.
The night was also a highlight for brands such as Adidas, Nike and Samsung, included in the Top Confiana; Risqu, in the Female Top; Havaianas, in the Men’s Top; in addition to Natura and Yp, in the Top Preservation of the Environment and Top Sustainability. Yp also took the Top Performance, the category won by the company with the highest percentage growth in relation to the previous survey.
See the list of winners:
(Photos: Al Oliveira)
