The campaign was created by FQ and its concept is “The best way to pay at the gas station”
Sem Parar launched its new campaign, which aims to publicize the payment service with the Sem Parar tag at gas stations.
The pieces, created by FQ, have the concept “The best way to pay at the gas station” and count on influencers Ramini Lima, Amanda Barista, Rafa Marques and Aline Gyl in the promotion.
The solution, which continues to expand in all Brazilian states, arrived in Brasília and gained new locations in the state of So Paulo and in the cities of Curitiba, Salvador and Joinville.
Refueling with Nonstop is incredible and customers who try it never stop. That’s why we created this campaign, to encourage this behavior change in our customers and show the benefits of this solution. important to impact the customer at the right time, with the right message, explained Gabriel Porto, CMO Sem Parar.
The media plan includes radio spots, OOH media and panels on highways in So Paulo, Bahia, Paraná and Santa Catarina.