Agencia created a web series to show the history of the creators of the winning projects of the first edition
Content House signed the second edition of the Coletivo Natural Contest, which is part of a macro strategy for building a brand and a new positioning of Natural One, a natural juice company. The agency’s idea was to reinforce sustainability as one of the company’s main pillars.
From the first edition in 2021, the initiative allowed the brand to act as a catalyst for innovative ideas, guided by creativity, social transformation and especially with respect to the environment.
For Gustavo Siemsen, CMO at Natural One, the initiative reflects the brand’s positioning as it is a practical action, which offers entrepreneurs both the financial incentive and the knowledge to manage their own business. By providing these tools, we show how it is possible to develop a viable and economically profitable idea based on respect for nature, explains the executive.
Content House created a web series, produced this year by Los Andes Produtora, to show the history of the creators of the winning projects of the first edition and encourage new initiatives.
According to Content House, the strategy had such a positive return that, in 2021, the brand recall was 50% higher than the previous year. We found in the contest a way to make Natural One’s purpose tangible to bring a healthy life straight from nature to more people, driving and supporting good ideas for the environment, says Adrianne Elias, CEO of Content House Group.
