Waze reaches 42.5% of the population with an income above R$9 thousand in the 11 capitals covered by the TGI
Waze not only helps thousands of people every day to move around the country’s cities, it has also become a powerful communication tool between brands and consumers.
The service is the darling of the vast majority of Brazilians when traveling from one place to another, whether from home to work; from work to school, shopping or leisure. The app stands out as a different medium, with less dispersion.
, therefore, the advertiser has, at the time of travel, a valuable connection for their brands. It is worth noting that, despite the evolution of e-commerce, people still make most of their purchases in physical stores. And Waze connects the best of both worlds: on and offline.
The app is a 100% digital OOH platform that offers advertisers unique contextual targeting. Through them, it is possible to impact consumers according to their different destinations or routes (shopping trips, leisure time, home-work), proximity and real-time conditions of the day, such as traffic and weather.
The on the go moment is even more important for the brands’ strategy at the end of this year, because there is always an increase in the relevance of physical spaces in this period. In addition, in 2022, society is facing the issue of resumption, with higher nav rates compared to other years. With the arrival of summer, the Qatar Cup, Black Friday and Christmas, the streets will gain even more relevance.
