After transforming street clocks into giant folding smartphones to promote the new Samsung Galaxy Z Flip4 5G and Samsung Galaxy Z Fold4 5G, Vivo launches yet another initiative to promote the new Samsung devices with special commercial conditions in its physical and online stores. From the mapping of real situations of use, a series of short films were created, showing what only Samsung’s foldable smartphones combined with Vivo’s powerful 5G connection are capable of doing.
Packed by a soundtrack with a lot of personality and a modern, monochromatic visual language and with playful and minimalist scenarios, the contents created by VMLY&R show the versatility that the design of the Samsung Galaxy Z Flip4 5G has and the possibility of being even more productive with the Samsung Galaxy Z Fold4 5G that allows you to have more than one screen open at the same time.
In a complete strategy within the main online media players, the potential audience of this type of smartphone will be impacted with the new communication, creating a very strong identification for this type of consumer. In all, there will be 6 15” films broadcast exclusively on digital. Check out the first three movies here: 1, 2 and 3.
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