In addition to being one of the most engaged audiences, gamers are increasingly investing in games, from cryptocurrencies to digital properties. To create authentic experiences and show that, with a bank in your hands, it is easier and more fun to evolve in the game, Mercado Pago reached the metaverse and launched, based on a campaign by GUT São Paulo and UM Worldwide, an official store in Inverso , the server for the game GTA Role Play.
Mercado Pago is the first bank to enter the Inverso server, being the only means of payment and transactions in the game. Inside the server, there is an exclusive branded showroom, where gamers can download the app for real-life use. GUT São Paulo and UM Worldwide developed, in partnership with JNTO, the entire brand launch strategy in a live with gamers and influencers. Sofia Calvit and Juliana Utsch, creative directors at GUT, responsible for branding and personalization within the server, say:
“One of the biggest advantages of being a digital bank is that Mercado Pago is where its users are: in this case, inside the GTA. Connecting gamers to our sellers in the metaverse, Mercado Pago is even more present in people’s lives, now in a moment of entertainment and in a light and modern way.”
To arrive with everything in one of the most popular games in the world, Mercado Pago embraced a special mission, where the metaverse and the real merge: the character prepares for a meeting and goes to the brand’s showroom to get everything he needs for the mission: new clothes, shaving, washing the car, buying a gift: all within a predetermined time. In addition to creating an immersive and personalized experience, it shows, in practice, the benefits of the bank in your hand, whether in the metaverse or in the physical world.
In Skin Commerce, for example, players will be able to customize their avatars with hairstyles, clothing styles, accessories and acting utilities. That is, they will be able to “grind” their characters from the possibilities offered by the digital bank.
Head of Branding at Mercado Pago, Iuri Maia, says:
“We already have a close relationship with gamers and technology enthusiasts, as this is an audience that is already part of the Mercado Livre ecosystem. Our performance in GTA RP continues the construction of gamers’ perception of Mercado Pago as a digital bank.”
Want to know more about the news? Don’t forget to follow ADNEWS on social media and stay on top of everything!
The post Mercado Pago passa a ser o banco digital oficial do game GTA Role Play appeared first on ADNEWS.
