Samsung, Mars, Clear Channel and Druid were some of the news
In the pre-election week, the market registered few movements. Most of them happened in advertisers. Samsung, for example, announced a new marketing director for the consumer electronics division in Brazil.
Thiago Cesar Silva have the mission to lead the actions of the areawith the objective of expanding the brand’s presence in the TV, audio, monitors, refrigerators, vacuum cleaners, washing machines, air conditioning and B2B categories.
Responsible for brands such as M&Ms and Snickers, Mars hired Lus Oliveira for the position of director of corporate affairs. He works at Mars Wrigley, the candy and chocolate division of the company.
The executive led the corporate relations area of companies in the food and beverage sector in regions such as Brazil, Argentina and Uruguay. Lus graduated in Economics from USP/SP and in Law from Anhembi Morumbi/SP.
Bank with new president
If Olympio Pereira be the new president of Safra Group, from January of next year. He will assume the position of president of Banco J. Safra, where the Group will concentrate its customer service and Investment Banking and Private Banking operations.
Jos Olympio Pereira has been in the financial market since 1985, when he started his career at Banco Garantia, where he remained for 13 years. He was also president of Citigroup’s Investment Bank and was, for 18 years, at Banco Credit Suisse Brasil, where he held the presidency.
The Safra brand, synonymous with tradition and safety, has a history of over 180 years. It will be a great opportunity to contribute and build even more on this victorious platform, I am very excited, said the executive.
Climbing the Clear Channel
Sergio Paladino he arrives Clear Channel to occupy the position of sales executive in So Paulo. With commercial experience in out of home media, special projects, radio and pay TV, the professional will report to the account manager, William Freitas.
Paladino spent more than two years at Otima, and was also the executive business manager of Grupo Mix de Comunicao, where he was responsible for serving the main agencies in So Paulo.
The executive also has worked at companies such as J. Walter Thompson Publicidade, Ogilvy & Mather, Leo Burnett, The Walt Disney Company Brasil, among others.
Media and Business at Druid
Paulo Carvalho took over as new media and business director at Druid. Carvalho arrives to collaborate with the development of strategies, in addition to exploring opportunities for the inclusion of in-game brands in a coherent way with the community.
Graduated in Advertising and Marketing with a specialization in Marketing with an emphasis on Business, the new director has 15 years of experience in the advertising market, having worked at several agencies, such as Sunset, Loducca, Sales, Publicis and Havas, and serving the brands General Motors, Cacau Show, Extra, Sugar Po, among others.
scene direction
Anna Augusto joined the team of scene directors at Corazon Filmswhich features Bruno Shintate, Livia Gama, Rica Sampaio, Lucas Raion and Marcus Becker.
A 24-year-old from Brasilia, Anna has been working in the audiovisual market for five years, starting her career with independent work in the areas of beauty and fashion, with a focus on fashion films. In the last two years, she has also brought that look to the advertising direction, working for clients such as Nike, C&A and Pantys, among others.
Former Waze from new house
Company that works in the construction of stacks, the HYPR hired Deborah Burmeister to reinforce the sales team. With more than 20 years of experience in the advertising market, the executive aims to lead the projects of large agencies in martech.
Deborah has worked in major media outlets such as R7, Caras, Editora Globo and Abril. In addition to having been part of the industry team at Waze Brasil.
