Cheil was responsible for the action whose focus is digital
In a campaign signed by Cheil, Samsung reinforces its communication strategy with a new action focused on the advantages of WindFree branded devices.
In two 30-second films and hundreds of pieces created for digital, the campaign uses the tagline ‘Control to the wind’ to show the equipment’s connectivity, control and energy saving features.
Our main message is to reinforce that total control is in the hands of the user in this new version of the device, which leaves behind the discomfort caused by the icy wind, if the user so desires, with a more economical product, says Natlia Silveira, senior manager in the division. of Consumer Electronics from Samsung Brazil.