The action takes place between October 30th and November 11th and takes place only on domestic flights from Guarulhos airport
In celebration of Halloween, celebrated this Monday (31), Latam joined forces with Mondelez to present its passengers with the launch of new Bubbaloo gummies.
Between October 30th and November 11th, all customers who take off on domestic flights (lasting more than 40 minutes) from Guarulhos airport will be presented with the new gummies. In total, the partnership will distribute 300,000 packets of candy in the action.
We want to build a very genuine relationship with our audience, being the most present brand in moments of great fun and creativity. Halloween is certainly one of those occasions and the partnership with Latam made the opportunity even more special, said Ana Carolina Teixeira, marketing director for candies and gummies at Mondelez Brasil.
Last Friday (28), the company also carried out a special activation aboard flight LA3462 (Guarulhos-Natal). Both the aircraft and the cabin crew aprons were personalized with the Halloween theme.
This is yet another partnership that is very much in line with our new brand signature, which seeks to reinforce Brazilianness and local pride. Bubbaloo is part of the affective memory of many Brazilians and having the possibility to carry out this action on board in a creative and fun way is very significant for Latam, added Amira Ayoub, head of Marketing at Latam Brazil.