According to Linx data, the forecast for 2022 is that revenue will exceed 1.8 billion, with events such as Black Friday and the World Cup.
In retail, strategies involving digital marketing are essential to reach larger audiences and, consequently, generate more sales. According to Linx data, more than BRL 588 million were generated from interactions with online advertisements in the first half of 2022.
In addition, digital advertisements had 544,000 conversions carried out in the analyzed period. In the last year, total revenue reached R$ 1.4 billion, with 1.5 million conversions.
With the second half of 2022 approaching, with Black Friday, World Cup and Christmas, the company predicts that this number will grow by 25%, reaching 1.8 billion in revenue. With this scenario in mind, Linx announced the launch of a functionality within the Linx Ads solution.
The tool will offer as an option to boost traffic to sites and marketplaces, future and current customers, expanding the range beyond lead generation at the end of the purchase journey.
The growth of e-commerce in recent years is unprecedented. For this same reason, competition has become even more fierce and the attraction methods need to be assertive so that the results are favorable for retail. Our solution is to increase our customers’ traffic, increasing the awareness of the business as a way to increase its reputation and relevance in the market as a whole, explained Joo Werner, Impulse & Ads director at Linx.
The more strategic look at digital marketing is justified from the current scenario. According to Nielsen, in the first half of 2022 alone, retail was the sector that most devoted efforts to this type of advertising, with approximately R$750 million invested.
