The campaign, created by Wunderman Thompson Brasil, shows the point of view of the student who shares the college experience
Anhanguera is launching a campaign that aims to empower young people who seek a better life through studies.
The campaign, created by Wunderman Thompson Brasil, has the concept “Enrolled, prepared, employed” and reinforces that it is possible to guarantee a diploma or certificate in a fast, effective and quality way. The film brings the message from the point of view of the student who shares the experience of changing life through study.
Our objective is to show the population the transformational value of education and the impact it generates, in addition to the benefits that students find in Anhanguera, such as a qualified faculty and state-of-the-art structure, preparing our students for the job market., explained Leonardo Queiroz, partner and vice president of growth at Cogna, owner of Anhanguera.
The campaign will be broadcast on all of the brand’s digital channels and will feature the promotion of Digital Favela, in addition to actor Jonathan Azevedo.
“Nowadays, people are in a hurry and need to reconcile the country’s social reality with the desire and need to go to college and receive a certificate to be ready for the job market. So we made a campaign based on the rush of these people” , added Roberta Harada, Creative Director at Wunderman Thompson Brazil.
