The financial institution has been the “title sponsor” of the championship since 2019
Sicredi renewed, for the fifth consecutive year, the partnership with the Paulista Football Federation (FPF) and with the state championship, Paulisto Sicredi 2023.
Since 2019, Sicredi has been the “title sponsor of Paulisto and has been in the Brazilian sports market. In all of the competition’s broadcast partners, the championship is called by its name and surname: Paulisto Sicredi.
“It is rare in football to have such solid and long-lasting partnerships as with Paulisto Sicredi. Sicredi has been Paulisto’s last name for five consecutive years, and this year Sicredi also embraced women’s football. This renewal will certainly strengthen our partnership and the Paulisto and Sicredi brands”, said FPF president Reinaldo Carneiro Bastos.
In addition, Sicredi enjoys the properties in the competition’s stadiums and digital assets, creating a connection between the brand and its audience. In 2022, Paulisto Sicredi broke the record of people reached: there were 46 million fans, compared to 36 million in 2021.
“Paulisto Sicredi is a solid competition and a great way to keep us closer to this state that has welcomed Sicredi with open arms for so many years,” said the Communications and Marketing manager at Central Sicredi PR/SP/RJ, Rogrio de Lorenzo Loyal.
With the sponsorship renewal, Sicredi will still be able to carry out activities and relationship actions with members of the cooperative financial institution during matches.
