The agency’s objective is to optimize the connection between the areas
CP+B integrated the areas of creation, content, production and RTV. According to the agency, the move aims to bring more connectivity between jobs, in addition to speeding up deliveries.
In the movement, Ana Novis (former R/GA) arrives to complete the team of directors alongside Rafael Borges, Thiago Lins, Ana Casagrande, Jos Diniz and Marcela Calura. All will respond to the leadership of Luciana Cardoso and Andr Kassu and Marcos Medeiros, CCOS and partners.
“In a world with so many screens, our teams need to be aligned to tell stories that go far beyond the media. I see all areas as responsible for delivering the final product regardless of format. It makes no sense to separate communication into boxes because that’s not how the people consume content, whether paid or organic”, said Cardoso.
