The campaign created by Ogilyv Brasil makes an analogy with the habits of parents who exaggerate in caring for their children
Instituto Vencer o Cncer launched a campaign that aims to show the importance of parents encouraging vaccination against HPV (Human Papilloma Virus), a sexually transmitted infection, considered the main cause of cervical cancer, in addition to being a factor risk for tumors in the intimate regions.
Created by Ogilyv Brasil, the piece makes a direct analogy with the habits of overprotective parents, who exaggerate in care, such as when putting on a coat or making a lunch box.
The campaign will be aired at Eletromidia’s rail transport spaces in So Paulo, Rio de Janeiro and Salvador, at the four busiest airports in Brazil (Rio-Galeo, So Paulo-Congonhas, Porto Alegre, Fortaleza), on internal television circuits. in commercial and residential buildings; in furniture from Coletiva Mdia at seven other national airports and in 39 shopping malls owned by Aliansce Sonae, the largest mall manager in the country.
Today, the Single Health System, the SUS, makes immunization against HPV available free of charge for girls and boys aged 9 to 14 years, within the age groups in which the vaccine is most effective. Even though it is free, HPV vaccination coverage remains low in Brazil.
