With the #SecondLifePasta campaign, the brand aims to show how pasta can contribute to preventing food waste
Barilla is celebrating the Month of Pasta with the #SecondLifePasta campaign, which aims to talk about the importance of reusing food and showing how pasta can help fight waste.
For the branding awareness and content development strategy, the brand invited gastronomic content creators, in addition to being present at Creators na Cozinha”.
In the campaign signed by REF+ in partnership with 4Influence, content creators Rafull Torres, Marina Monaco and Marilaura, along with brand chefs Gabriel Pavan and Juliana Nicoli, held a Challenge for Good, with the aim of teaching how to give a new flavor for leftover food or use ingredients left in the fridge.
our duty to help prevent waste and reduce the impact of the food system on the planet and inspire people to consume responsibly. Therefore, we seek innovative campaigns and opportunities, aiming to present and reinforce our Know-How, acquired in 145 years of history, stated Fabiana Arajo, Barilla’s marketing manager in Brazil.
