Platform to display 67 matches from São Paulo football competitions, 16 of which are Paulisto A1 matches
YouTube confirmed that it will continue to broadcast Paulisto in 2023. The platform confirmed that it will broadcast 67 matches of São Paulo football competitions, 16 of which are Paulisto A1 matches (14 exclusive on free platforms and the two finals of the tournament) and at least 15 Paulisto Feminino games.
In the 2022 tournament, there were more than 81 million views in full games on YouTube, of which 73 million views were live. The channel broadcasts live matches, pre and post matches, highlights, interviews, chats, challenges, in addition to interactions with sponsoring brands.
For brands, YouTube offers four master sponsorship quotas on Canal do Paulisto throughout 2023 and a support quota that counts with Live Commerce. In 2022 Paulisto, Claro, Chevrolet, Pagbank and 123 Milhas were the channel sponsors.
