Design reinforces the message of an ‘Authentic French recipe’
CBA B+G signed the visual identity of the new Paderr brand project. As of this month, Briochetone will be on the market, a product from the company’s portfolio focused on the end-of-year festivities, available until December.
The design reinforces the message of an ‘Authentic French recipe’, a trademark of Paderr products belonging to the French group Norac Foods, with more than 30 years of history in France and present in Brazil since 2011.
The entire visual identity of the packaging was designed to reinforce the product’s unique attributes, in addition to highlighting the authentic French recipe. Each element, from the colors to the format, was also designed to highlight the product both at the point of sale and at the table, making Briochetone also an interesting gift option, emphasizes Lgia Dembinski, design manager at CBA B+G.
