The course aims to explain how the platform works and what type of communication best engages with the community
TikTok launched a training course for creative, planning and content professionals at advertising agencies in Brazil. The course aims to explain how the platform works and what type of communication best engages with the network’s community.
Classes will be taught by TikTok professionals and will be divided into five modules, which will take place weekly between November 9th and December 6th.
TikTok is not just an option to increase exposure and brand awareness, but also to convert sales. And creating campaigns for the platform calls for a different strategy than other platforms; formats and contents need to be thought of differently. TikTok is about engagement and co-creation, and the most successful companies are precisely those that embrace authenticity in the community,” said Leo Khede, TikTok’s branch leader.
Professionals interested in the course can register through the link. In this phase of the project, the first five modules will be aimed at professionals from previously defined agencies. The idea is that the course will gradually expand its reach and, depending on the number of interested parties, have new classes.
