Innovation has always been a word that TRUSS has tried to mark in its history. Thinking more and more about the future and how customers consume its products, TRUSS decided to invest in a new market: the metaverse.
The company’s kick-off in this new scenario is through a partnership in the creation of the avatar in the metaverse of the presenter and digital influencer Adriane Galisteu, Galis.
In tune with technological innovations, TRUSS is one of the few Brazilian companies that are already establishing relationships and creating opportunities in this new universe.
The Galis avatar took 6 months to prepare and reach its final version, and its main objective will be to bring more knowledge about Web3 to people, as well as knowledge of cryptoassets and financial education in the new digital economy.
Manuella Bossa, CEO of TRUSS Professional, says:
“TRUSS has always been ahead of its time, whether in the development of innovative products or in bold strategies that have led us to be the largest professional brand in the cosmetics market and also to conquer more than 50 countries around the world. Our vision of the future in relation to our business and the beauty market helped us to realize very early on what stimulated our consumers to interact in virtual spaces.”
For the CEO, we are currently dealing with a generation that was born experiencing technology, which favored the creation of new consumer behaviors that lead companies to adapt all the time. She says:
“Nothing more natural than the brand being inserted in the metaverse and exploring the infinite possibilities of creation offered by the environment. If the world is moving towards a paradigm shift and how people will live and consume beauty with experiences in the digital world, TRUSS will certainly be inserted in this universe.”
For presenter Adriane Galisteu, the expectation is that Galis can make a legacy.
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