The joint will allow the construction of individual profiles with greater precision, delivering personalization without relying on third-party cookies.
Epsilon, a global technology company and part of the Publicis Groupe, announced the start of its operations in Latin America through the acquisition of Retargetly.
The acquisition of Epsilon gives the ability to deliver its platforms throughout North America, Europe, the Middle East, Asia-Pacific and now Latin America.
“I would like to welcome Daniel and the entire team at Retargetly to the Epsilon family and Publicis Group. Our partnership has been going on for four years, during which time we have seen increasing demand for our combined skills. We share the same ambition for America. Latina and are committed to building an industry-leading identification solution, leveraging a suite of products through first-party data. We will be at the center of our customers’ transformative marketing journey, with a unique data-driven approach, said Thibault Hennion, Managing Director of Epsilon International Operations.
Retargetly will be the Latin American arm of the company, continuing to work with brands and agencies across the region. With the addition of company technologies, Retargetly will be able to build individual profiles with greater precision, delivering personalization without relying on third-party cookies.
Retargetly will also take advantage of the merger to accelerate media delivery capacity and bring additional value to its existing customer base.
Like Epsilon, we believe in working with all clients and agencies to create new advertising experiences across the open web that are both personalized and private, while delivering outstanding results for brands, publishers and consumers. We are convinced that this will allow us to go further and faster powered by Epsilon’s expertise, team, technology and global resources,” added Daniel Czaplinski, Co-Founder and CEO of Retargetly.
