The collection has three models of sneakers, five sports sandals, a bag and two backpacks
Anacapri and Caloi teamed up to launch a collection of sandals, sneakers, backpacks and bags. The parts are inspired by the bicycle brand.
The partnership between the brands arose from Anacapri’s desire to unite fashion and sport. In total, it took 10 months of negotiations and conversations until the launch of the line with an exclusive print.
“To develop the collection’s identity, we used the lines of the bicycle seat together with the lines of the Anacapri logo, and that’s how the pattern of the collection’s print came about”, said Danielly Billieiro, Anacapri’s brand director.
The collection has three models of sneakers, five sports sandals, a bag and two backpacks.
To communicate the launch of the line, the Anacapri store located at Rua Oscar Freire, in So Paulo, will be enveloped with the communication of the partnership and the brands will start interacting on social networks from the 9th of November.
“Caloi is a brand that is in the soul of Brazilians, anyone who has ridden in their lives has certainly climbed a Caloi bike, it has a history with the brand. And when we were contacted by Anacapri right away we felt a synergy between the brands”, he added. Nayra Vilardi, Marketing Manager at Caloi.
Caloi has designed some bikes inspired by the Anacapri brand, but they will not be sold. In addition, the fashion brand will carry out a promotional action, between the months of November and December, with consumers in a promotion where they will be able to compete for 10 urban bicycles customized by Caloi.
All products in the collection will be sold by ANACAPRI in its franchised stores, as well as in multi-brand partner stores. The company’s website also makes the product available to customers throughout Brazil (www.anacapri.com.br).
