One of Salon Line’s most iconic brands, SOS Bomba, completed its seventh year of existence in 2022 and, to celebrate this milestone, it was relaunched in August with a new positioning: a reference in hair care and growth with proven performance. To contemplate this new phase, its new campaign was launched yesterday (31), which communicates the new phase.
With the aim of promoting a complete scalp and hair care routine, SOS Bomba offers two collections with robust and complete solutions – SOS Bomba Crescendo Original, which has 14 products and SOS Bomba Antifall Original, consisting of 5 products. The two collections cater to all curvatures and, through differentiated formats such as tonics, leave-ins and sprays, in addition to shampoo and conditioner, focus on delivering hair fiber growth and restoration, ensuring proven growth in 15 days and 3x less hair loss.
The campaign was planned, developed and executed entirely in-house by the company’s talents from designers, art directors, copywriters, media, audiovisual, brands, communication and PR and will be publicized in the main media vehicles such as Google, and on the brand’s social networks. mom, like Instagram, TikTok, Facebook and YouTube. Check out:
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Head of Marketing Vivian Artigas commented:
“The campaign translates the new moment of SOS Bomba in a light, but very didactic way. Our goal is to connect even more with our consumers and deliver increasingly relevant solutions not only for hair care, but also for the scalp, ensuring more satisfactory results.”
For 2023, the brand is already at full steam working on new developments that complement the care routine and deliver even more complete solutions to its consumers.
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