Made by Fbiz, it shows benefits such as cashback on debit and personalized cards in the colors of the clubs
In its new campaign, Banco BMG seeks to encourage the opening of digital accounts among Brazilian fans. That’s why the football theme takes over the brand’s new films, developed by Fbiz.
Corinthians, Atltico Mineiro, Vasco, Cear and FC Barcelona are the teams that are in the BMG action, which will also have chosen influencers to talk directly to the fans of each club.
Bank advertising has recently awakened to a real Brazil, made up of a happy, diverse, fighting crowd, full of hopes and dreams, but BMG has been working with it for almost a century, says Fernand Alphen, CEO of Fbiz.
