Foam pool, tennis exhibition and customization workshop will mark the brand’s presence at the event
Vans announced its partnership with the first edition of Primavera Sound So Paulo, which will take place on November 5th and 6th.
The brand will be present at the festival with a series of interactive and inclusive activities for the public, such as the Mosh Pool, which consists of a foam pool that reinterprets the stage dive.
In addition, Vans will set up an on-site exhibition to present the five classic silhouettes of its sneakers, Authentic, Era, Old Skool, Sk8-Hi and Slip-On, and promote art workshops with a bag customization workshop, taught by Rio de Janeiro artist Felipe Motta. The brand will also distribute gifts to the public.
“Vans are proud to participate in the first Latin American edition of one of the main music and culture festivals in the world. In addition to So Paulo, we will also be strategically aligned and present at Primavera Sound Santiago, which takes place shortly after its visit to the city. The holding of the two editions in the region represents our importance as a birthplace and reference for the global creative scene, in addition to the relevance of Brazil and neighboring countries as emerging and exponents markets”, said Pietro Giovanelli, Brand Manager Vans Brasil.
