Scheduled for November 25, this year’s Black Friday takes place between two major dates: the World Cup and Christmas. And such an important date for advertising, marketing and sales could not go unnoticed. Even because, it’s not just a date, a single Friday, it’s a whole work of months, a lot of expectation, research, studies and an effort capable of creating connection and purchase intention, in addition to a favorable and opportune environment for the public ( with strategic and sweeping discounts on products and brands), boosting sales shortly before the end of the year.
According to some surveys made in 2021, the date generated BRL 5.41 billion in e-commerce sales, a volume 5.8% greater than the previous year. And in 2022, the trend is towards consolidating sales on digital platforms, as they represent 72% of internet purchase preference. Have you thought?
That’s why, here at Adnews, this emblematic date for commerce and for consistent marketing results, especially after two years in which our lives changed and transformed us into internet consumers with new consumption habits, definitely established and adapted to our daily lives. , needed a special highlight.
Brands and companies around the world are looking forward to Black Friday, when consumers are more likely to buy and businesses are more likely to sell as much as possible. And this year this date is even more special, as we are facing the arrival of the World Cup, with Brazil’s debut on the day before Black Friday, November 24th. So you need to be even more attentive and plan all the processes very well to be even more successful!
Check out in our Black November Special, behind the scenes of the Black Friday global campaigns by those who know the most about the subject, bringing new perspectives, reflections and different approaches on the subject.
During the month of November, you can access unprecedented content, insights, tips, brand cases, studies and interviews with experts, masters of the magic of making Black Friday a really extraordinary and very advantageous Friday!
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