The piece, created by Content House, is part of the brand’s new positioning and will be broadcast on digital platforms and programmatic media.
Gringo launched its campaign With Gringo, you go from Stress to Relax. As part of its new brand positioning, the pieces reinforce that the company is prepared to accompany the journey of those who drive.
The concept, created by Content House, makes mention of three characters at different stages of the driver’s journey with solutions for each of them.
The Gringo was born with the purpose of simplifying the driver’s life. With this campaign, we expect to speak to more than 11 million drivers with a focus on So Paulo and Rio de Janeiro. We are pioneers in the SuperApp category that simplifies the driver’s life and we are increasingly present in their daily lives, as the best friend that brings tranquility and helps to make the best decisions at all times, explained Rodrigo Colmonero, CEO and Co-founder of the gringo.
The campaign pieces will be broadcast on digital platforms such as Youtube, Instagram, Facebook and programmatic media.
