An unprecedented partnership between GranPlus – a premium food brand for dogs and cats from BRF Pet, the third largest in revenue from pet food the country – with iFood, a Brazilian technology company and reference in delivery in Latin America will give gifts to consumers by delivering 16,000 sachets of wet food for dogs and cats ordered through the application.
The action takes place on November 5th, 6th, 12th and 13th, and the products will be shipped together with the first orders worth more than R$50 made to restaurants and snack bars in eight malls in São Paulo and Campinas (SP). Third largest pet population in the world – with 149.6 million animals, according to Abinpet (Brazilian Association of the Pet Products Industry), Brazil sees an increasing number of multi-species homes and the humanization of pets , a trend that is reflected in partnerships like this, confirming the expansion of the pet market and its entry into different sectors, such as delivery.
In the action, establishments from Dom Pedro, Iguatemi and Galleria malls, in Campinas, and Frei Caneca, Plaza Sul, Shopping Eldorado, Market Place and Iguatemi, in São Paulo – a city that is the champion in pet requests through the app, participate. The state, according to iFood, is also the one that makes this type of request the most.
This partnership between the app and a pet food brand also reaffirms the rise of this market in the country, which already represents 0.38% of Brazilian GDP, ahead of important sectors, such as beauty products, for example, according to with Abinpet. According to iFood, orders for dog and cat food are still on the rise in the app (food is the best-selling category on iFood Pet) and wet food, such as GranPlus Gourmet sachets, is the best-selling product on the platform for the pet market.
Denis Nakashima, Marketing Manager at BRF PET, says:
“More than a pet, pets have become a member of the family. Associated with this fact, we perceive the tendency to increase the delivery pet, both as a result of a change in consumer behavior in relation to requests online, as well as a greater concern of tutors with the quality and diversification of food offered to pets. That’s why we brought GranPlus to this action in partnership with iFood, as it is our brand with the most varied menu in the category and also with an excellent presence within the platform. With the action, we take a practical meal for dogs and cats to enjoy a delicious moment with their tutors, in addition to reinforcing the solution of the delivery pet, representing a great option to facilitate the day-to-day.”
Antônio Mello, director of iFood Mercado, says:
“Since 2019, our customers can place orders in specialized establishments in the Pet market. The delivery of pet items expands the assortment of products we offer on our platform and brings more facilities and convenience to our customers. In addition, we serve new consumer behavior while expanding the sales possibilities of partners with new online shopping habits.”
In all, there will be 8 thousand shipments, because each consumer will receive two sachets: one for dogs and one for cats. GranPlus Gourmet sachets do not contain GMOs, artificial flavors and colorings. They are a food prepared to please even the most demanding palates, with a variety of flavors, such as sheep, salmon, tuna, meat, chicken and turkey. The sachets help in the intestinal health of animals, as they contain prebiotic MOS, in addition, by offering a high water content, it helps in the health of the urinary tract.
Within the iFood platform, it is also possible to buy sachets from GranPlus, a brand that represents the highest sales volume of BRF PET, also owner of other leading pet food brands in the market, such as Biofresh and Guabi Natural.
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