The creative concept of the pieces from Shopee’s branding team with production and capture by the production company Mixer Films
Shopee launched the 11.11 Early Black Friday campaign that marks the return of Xuxa in the platform’s pieces.
In the campaign, the presenter appears in a scenario adapted with the colors and logo of the brand and recreates nostalgic moments of her career. The creative concept of the pieces from Shopee’s branding team, produced and captured by the production company Mixer Films.
The 11.11 Early Black Friday campaign is our biggest sale of the year. That’s why we prepared a communication that shows consumers all the advantages they have when they choose Shopee to make their purchases with a light, fun and nostalgic touch, explained Felipe Piringer, responsible for marketing at Shopee.
In addition to the presenter, the campaign also counts on the presence of 30 influencers who will present the best products and discounts by category.
The campaign will be broadcast on the main open and closed TV channels in the country, in addition to digital media and lives in the application.