The campaign, created by AlmapBBDO, portrays how the animation of the competition period can transform and activate energy in the public
Perdigo is launching its campaign in celebration of the World Cup, entitled Modo Ivete.
The campaign, created by AlmapBBDO, reinforces the joy and energy that the competition brings to the country and counts with the presence of Ivete Sangalo, brand ambassador.
In this campaign, we bring together two things that Brazilians are passionate about, the World Cup and Ivete Sangalo, but with the concern of doing something with impact, to differentiate themselves from all the brands that will be communicating in this very media period, said Fernanda Portugal, director of accounts at AlmapBBDO.
The actions feature films that premiered on Globo on the last Friday (5th) and broadcast on open, closed and digital TV, in addition to content created in partnership with other Perdigo Na Brasa ambassadors, such as Z Almiro, Hel Palcio and Alder Lopes , on social networks and special materials for points of sale.
One of the most awaited moments of the year has arrived and we couldn’t miss out on this party. Our actions with Ivete and the other ambassadors of Na Brasa reinforce how much this period requires a beautiful celebration and how our items are ideal for everyone to celebrate with style and joy each goal, dribble and victory, since they cheer together, in addition to to be tastier, it tastes like Perdigo, added Rafael Gonalez, executive manager of Perdigo.
