The agency fbizled by CEOs Paulo Loeb and Fernand Alphen, becomes responsible for the communication of the Alana systema group of non-profit social and environmental impact organizations that promote and inspire a better, fairer, more inclusive, egalitarian and plural world for children since 1994, when the Alana Institute was born in Jardim Pantanal, east of São Paulo.
Flávia Doria, Executive Director of Alana, says:
“Alana is a unique combination of education, science, entertainment and advocacy undertaken to promote and inspire new world possibilities. A better world for children – which is a better world for everyone.”
Paulo Loeb, CEO of Fbiz, also commented:
“I met Alana’s CEO, Marcos Nisti, 5 years ago and, since then, I have followed his work. What a joy and responsibility to be part of this organization whose motto is to honor the child!”
Comprised of three independent, interconnected, and convergent spheres, the Alana System involves a Civil Society Organization – the Alana Institute, a Foundation – the Alana Foundation, and an Impact Entertainment Business Center.
The Alana Institute currently has its own programs and strategic partnerships that seek to guarantee conditions for the full experience of multiple childhoods and is maintained by the income of an endowment fund since 2013. Created in 2014, AlanaLab is the business center aimed at social transformation by through investment in impactful companies and communication initiatives, such as the production company Maria Farinha Filmes.
The Alana Foundation is a US-based family philanthropic organization that works in climate justice and the environment, inclusive education and scientific research in the health area through partnerships and co-investment – such as the sponsorship of the XPrize Rainforest, which seeks to improve understanding and conservation of the planet’s rainforests and the Alana Down Syndrome Center with MIT.
According to Fernand Alphen, also CEO of Fbiz:
“When a child cries, we get up. When it’s the planet that cries, we run. Alana’s mission is the mission of humanity of the lights. What fascinates me about Alana’s work is the joy, the swing, the bossa, that very Brazilian spirit of overcoming the worst obstacles with a smile on your face and your heart in your hand.”
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