Films and plays are signed by the Amo agency, and are focused on digital
Biopharmaceutical GSK launched this month the second phase of the institutional campaign ‘GSK: Now You Know’. Focused on digital and created by the Amo agency, the action aims to continue to build the company’s brand and introduce Brazilians to pharmaceuticals.
Actor and presenter Otaviano Costa was chosen as an ambassador for the campaign and to star in the videos for YouTube.
Our purpose is to unite science, technology and talent to overcome disease and positively impact global health. With this motto in mind, the campaign was created to show that we are more present in people’s lives than they imagine, says Gabriela Simes, director of corporate communication at GSK Brasil.
