Recognized as one of the main tech investors in the country, Camila Farani takes another step towards this new universe of possibilities that unites the physical and digital worlds. The businesswoman, elected by Bloomberg as one of the most influential people in Latin America, will launch her avatar Mila and F/Land, the first Metaverse aimed at the entrepreneurial community in Brazil, during Rio Innovation Week (RIW). The event takes place from November 8 to 11, at Píer Mauá, in the state capital.
The perspective is that in the virtual space F/Land – Inovação e Empreendedorismo no Metaverso, interactions and activities are carried out so that people can, for example, build their company from scratch, based on the Camila Farani method.
“The Metaverse is an extension of the world we live in. We are launching an MVP (Minimum Viable Product) of this project, which will be improved based on each feedback we receive, in a constant logic of improvements and upgrades of new features, such as meeting rooms and spaces for interactions and personal development, management, growth, sales, negotiation”, details Camila.The initiative has Go IT as a partner, which will be present at RIW presenting the project.
The investor’s avatar, Mila, is another great novelty for the investor. In addition to being present at F/Land, welcoming guests from the Metaverse of Entrepreneurship, she will also act as a digital influencer, with her own Instagram and a series of actions that are being programmed for the coming months.
Exclusive stage for Talk Show
The atmosphere of the RIW will be so high tech, that the public that participates in the event will be welcomed by holograms of the investor Camila Farani and the president of the Association of Supermarkets of Rio de Janeiro (ASSERJ), Fábio Queiróz, one of the organizers of the event. The agenda will bring together more than 200 exhibitors, 2,000 startups and around 700 speakers, including Spike Lee, Aaron Ross, Steve Forbes, Steve Blank and Bruce Dickinson.
“By using holography at the entrance to the event, we introduce visitors to the universe of technological innovation that we want to present. It’s a way to bring people closer to virtual reality and the metaverse, for example. We will have all this in the same space, always with our eyes on the future”, highlights Camila.
Throughout the RIW, the investor will have an exclusive stage: Farani Stage RIW. In a talk show format, Camila will receive important names in the market for conversations about entrepreneurship. The chat with special guests – similar to the videocast “Café com Farani” aired on Youtube and on the main audio platforms – will seek to understand the relations of the guests with the business world. “It is opportunities like these that help us to delve deeper into the processes of overcoming each one and find inspiration in these experiences”, she observes.
During the four-day event, Camila will talk to personalities from different areas of activity, such as the CEO of Boca Rosa Company, Bianca Andrade, who will talk about building a personal brand in the digital world. Also part of the confirmed group are the CEO of N Ideias, Nizan Guanaes; the President and founder of Polishop, João Apolinário; the executive Luana Genot and the Municipal Secretary for Policies and Promotion of Women City Hall of Rio de Janeiro, Joyce Trindade.
The program has important activities that are affecting the global market and, consequently, the Brazilian market. During the RIW, Conecta – Inovação e Tecnologia para o Varejo takes place: an annual event in the sector, focused on connecting companies, entrepreneurs and executives. Connected to Retail 4.0, it operates at the convergence of traditional and digital retail.
With the aim of strengthening ties to create new opportunities, the SDP Summit – Open Innovation promotes debates on topics such as Financial Education, Energy, Digital Security and New Markets in a megastructure, with three stages, VCSquare, an exhibition area for startups, mentorships and workshops.
Farani Stage programming
day 8, tuesday
17:30 – Lecture “The Power of Positivity”, with the president of JR Diesel, Geraldo Rufin
7:00 pm – Lecture “You can do anything: how to build a successful career” and interaction with the chairman of the SMZTO Board, José Carlos Semenzato
day 9, wednesday
1:30 pm – Lecture “Pega a Visão – The dreams and lessons of entrepreneurship”, with the Movimento Pega a Visão Institute, Rick Chester
16:45 – Lecture “How to build a successful personal brand in the digital world” and interaction with the CEO of Boca Rosa Company, Bianca Andrade
6pm – Lecture and interaction with the CEO of N Ideias, Nizan Guanaes
Day 10, Thursday
11 am – Lecture “How Nuvemshop became a Brazilian unicorn”, with the CCO – Commercial Director of Nuvemshop, Alejandro Vázquez
day 11, friday
11 am – Lecture and interaction with the president of Polishop, João Appolinário
4:30 pm – Lecture “Female Entrepreneurship Breaking Barriers” and interaction with executive Luana Genot and the Municipal Secretary for Policies and Promotion of Women Rio de Janeiro City Hall, Joyce Trindade.
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